@chisaoboy you obviously know little about David Ogilvy – I suggest you read one of his books. He’s listed on the copywriting page on Wikipedia under “famous copywriters” and he was a great advocate of direct response advertising.
question from a layman.. personally i tend to be drawn to ads that are really cool/creative/hilarious (which don’t necessarily convey the benefit of the product), that’s just me, which sort of advertising is that?
The fact that this hasn’t been commented on in a year is a sign that today’s ad folks are out of tune with the business of advertising. The “fratboy” humor that is endemic in today’s marketplace is a part of the reason why the American marketplace is suffering (lack of faith, throwaway products and ideas.) Not saying you can’t be creative but sell the product, not how “cute” you think you are. Weiden may be ushering in a new era with the Levi’s “Braddock PA. campaign.
I’m 3 minutes in. I know this guy is famous…olgivy & mayer? but man is he outdated. He’s got a great marketing strategy for 1950. Ironically Davey boy isn’t much different from many of my prospective clients I’ve got in 2010.
@All Doubters:
I rarely comment on YouTube, but this video is from the early 70′s, prior to proven results in Television and long before internet / interactive advertising…
… even in Ogilvy On Advertising, in the 1980′s he was admitting that much of what he said had been proven wrong with time, but only because people have changed, they were, and are now, more materialistic, and less concerned with a product, than the lifestyle it presents…
Like the man said, “You have to taste blood” to understand. Direct Response reveals how simple we all are in what drives and motivates us to buy. You have to be in Direct Response Advertising / Marketing to understand what he is saying. With the ability to see the track the results, sometimes immediately, after it runs, it allows Direct Marketers and agencies to learn what works and doesn’t and adjust at a rate that general advertisers have no concept about.
@chansherly212 the fact that you find an ad cool/creative/hilarious doesn’t mean that you’re going to buy the product which is the only purpose of advertising, if it doesnt’ sell it isn’t a good ad. Maybe it is art.
Ogilvy was my first guru in the ad industry. In his time, he was more forward-thinking than most of today’s “creatives”.
To those who are criticizing this film clip: It’s about 35 years old. Try making your own similar video today in 2010, with all of your ideas & philosophy about what makes for a winning ad campaign. Now, imagine someone in the year 2045 looking at your video on YouTube and saying how Jurassic your thinking is. Reality: even by 2015 people will laugh at your video.
DR is a great form advertising but in no way diminishes the importance of brand advertising. Ogilvy was my “first guru” as well but I soon discovered Bernbach, a true genius who built brands from nothing and whose approach and body of work has stood the test of time.
Not only was Olgilvy limited and short sighted by comparison, the hypocrisy of having frugal offices while entertaining his clients in his castle in France also contributed to his brand and agencies dinosaur reputation.
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@chisaoboy Anyway … (don’t know the whole conversation…) (but),
what he said, (whoever your “friend” is),
is right/”correct”.
If, “your friend”,
think it’s beatiful – that’s his Right.
And, his Rights, and thoughts/feel for the brand, will make him buy something from whatever that brand is.
So, you can’t say he is “WRONG” …
You’re wrong… Plus, I’ll add your ignorance over studies of similar opnions.
You shouldn’t state your personal opinion based on a study/test…
Given 500 characters and constrained by time, I can sum up the history of copy writing in 1 shot glass. You never stop learning, “Everyone is an expert at failing, but not everyone is an expert at failing again” .
Seriously who uses quote marks and never mentions their source.
@chisaoboy i dont who u r or Wat do you but the man in the above picture is called father of modern advertising and is one personality who was also one of the forces in the modern industrial revolution but u must be gr8 then wat he is so wish u luck!!!!!
It sounds like Ogilvy is trying to teach people the basics before going onto “new media” such as television. But now that we are living in the future, does direct advertising still remain as important as Ogilvy says? When was the last time you looked at a letter in the mail box? What about spam?! Anyone care to make a comment? Reply or send me a message….
I wonder if the rules have changed a little with our attention spans! Does longer copy still outsell shorter? How about videos? It seems the shorter the video, the higher the views. Testing, testing, testing… things are always changing! Or… are they?
@chisaoboy you obviously know little about David Ogilvy – I suggest you read one of his books. He’s listed on the copywriting page on Wikipedia under “famous copywriters” and he was a great advocate of direct response advertising.
This is where there is no choice on the web – If you try to use General Advertising online you are wasting your time and money.
David Olgivy kicks ass.
question from a layman.. personally i tend to be drawn to ads that are really cool/creative/hilarious (which don’t necessarily convey the benefit of the product), that’s just me, which sort of advertising is that?
The fact that this hasn’t been commented on in a year is a sign that today’s ad folks are out of tune with the business of advertising. The “fratboy” humor that is endemic in today’s marketplace is a part of the reason why the American marketplace is suffering (lack of faith, throwaway products and ideas.) Not saying you can’t be creative but sell the product, not how “cute” you think you are. Weiden may be ushering in a new era with the Levi’s “Braddock PA. campaign.
I’m 3 minutes in. I know this guy is famous…olgivy & mayer? but man is he outdated. He’s got a great marketing strategy for 1950. Ironically Davey boy isn’t much different from many of my prospective clients I’ve got in 2010.
@All Doubters:
I rarely comment on YouTube, but this video is from the early 70′s, prior to proven results in Television and long before internet / interactive advertising…
… even in Ogilvy On Advertising, in the 1980′s he was admitting that much of what he said had been proven wrong with time, but only because people have changed, they were, and are now, more materialistic, and less concerned with a product, than the lifestyle it presents…
정말오래된 광고의 역사적 구루였던 데이비드 오길비의 영상
Like the man said, “You have to taste blood” to understand. Direct Response reveals how simple we all are in what drives and motivates us to buy. You have to be in Direct Response Advertising / Marketing to understand what he is saying. With the ability to see the track the results, sometimes immediately, after it runs, it allows Direct Marketers and agencies to learn what works and doesn’t and adjust at a rate that general advertisers have no concept about.
@chansherly212 the fact that you find an ad cool/creative/hilarious doesn’t mean that you’re going to buy the product which is the only purpose of advertising, if it doesnt’ sell it isn’t a good ad. Maybe it is art.
Ogilvy was my first guru in the ad industry. In his time, he was more forward-thinking than most of today’s “creatives”.
To those who are criticizing this film clip: It’s about 35 years old. Try making your own similar video today in 2010, with all of your ideas & philosophy about what makes for a winning ad campaign. Now, imagine someone in the year 2045 looking at your video on YouTube and saying how Jurassic your thinking is. Reality: even by 2015 people will laugh at your video.
DR is a great form advertising but in no way diminishes the importance of brand advertising. Ogilvy was my “first guru” as well but I soon discovered Bernbach, a true genius who built brands from nothing and whose approach and body of work has stood the test of time.
Not only was Olgilvy limited and short sighted by comparison, the hypocrisy of having frugal offices while entertaining his clients in his castle in France also contributed to his brand and agencies dinosaur reputation.
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((((((((( HOT SELLER )))))) A very hot selling product being sold door to door worldwide right now is The REBAR Door Security Device by kickproofcom based in Surrey, BC. People are becomming less likely to let strangers inside their home, so why not sell them what they want! Something that keeps unwanted people out! The “at the door” demonstration takes 2 mins or less. Easy sale-Excellent profit margins-Low Investment-Easy to recruite new dealers. Call 1-888-357-0459 to get started today.
@chisaoboy Anyway … (don’t know the whole conversation…) (but),
what he said, (whoever your “friend” is),
is right/”correct”.
If, “your friend”,
think it’s beatiful – that’s his Right.
And, his Rights, and thoughts/feel for the brand, will make him buy something from whatever that brand is.
So, you can’t say he is “WRONG” …
You’re wrong… Plus, I’ll add your ignorance over studies of similar opnions.
You shouldn’t state your personal opinion based on a study/test…
Classic and still timely.
what does ‘Let us marsh against Philip’ mean?
Given 500 characters and constrained by time, I can sum up the history of copy writing in 1 shot glass. You never stop learning, “Everyone is an expert at failing, but not everyone is an expert at failing again” .
Seriously who uses quote marks and never mentions their source.
=)
@chisaoboy i dont who u r or Wat do you but the man in the above picture is called father of modern advertising and is one personality who was also one of the forces in the modern industrial revolution but u must be gr8 then wat he is so wish u luck!!!!!
this guy is related to me he is an ancestor
It sounds like Ogilvy is trying to teach people the basics before going onto “new media” such as television. But now that we are living in the future, does direct advertising still remain as important as Ogilvy says? When was the last time you looked at a letter in the mail box? What about spam?! Anyone care to make a comment? Reply or send me a message….
I wonder if the rules have changed a little with our attention spans! Does longer copy still outsell shorter? How about videos? It seems the shorter the video, the higher the views. Testing, testing, testing… things are always changing! Or… are they?
What a brilliant advice. Mr. Ogilvy it’s an honor to be working in your company.
@mj1181 so,so true.