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direct marketing means selling directly to the consumer, not via retail channels. Dell’s business model is highly focused on direct marketing-most of their business is direct sales through their website.
Indirect marketing is not anything that is not direct-i don’t think it is the term you are looking for. Dell’s secondary marketing strategy is the standard retail model-mfg to retail to consumer and they only recently adopted that. they go through select retailers only.
Direct Mass Media Best Buy etc,,,
Indirect through another entity such as a school