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Build a Business Web Site – Building Mailing Lists With Downloads to Attract Prospects
Email lists are a critical part of your online business when you build a business web site. The saying that “the money is in the list” is a true statement in many cases.
If you have a targeted list of prospects to contact when you have a new product, marketing your new product to your existing list of targeted prospects can be a time saving and worthwhile effort.
You can attract targeted prospects by offering them something relevant and valuable. It doesn’t have to be a big download like a full-featured software package. A free PDF report with interesting information is enough.
The point is to offer enough value so the prospect is willing to give you his/her email address.
Prominent Placement
In order for you to yield positive results, your download form must be prominently placed on your web site.
The best way to do this is to dedicate a page (a squeeze page) to your download form and link that page from every other page of your website. This makes it easier for your visitors to find the download page, which in turn could convert them into prospects.
Offer Enough Value
Prospects can be attracted equally as well with quality freebies, such as simple reports, free wallpaper, and so on. The important thing to remember when you build a business web site is that your download offers enough value for the prospect to be willing to provide his/her email address.
However, a simple download and link that are not well put together will not be enough to attract qualified prospects. Research will have to be done in order for your web site to produce successful results.
Make It Stand Out
Potential prospects are overwhelmed by freebies and downloads. What will make your freebie download offer stand out, what will make them come back to your web site and be a prospect as well as a referral source? These are questions that will need to be answered to turn visitors into prospects.
A good effort has to be placed when promoting a download. Explaining and elaborating on the values of the download, and why your visitors should download it can be helpful.
You may think why would anyone want to pass on a freebie? Most visitors download freebies and forget about them. It is extremely important for you to make your download appealing, memorable, and stand out to show your visitors why your web site is the best choice.
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About the Author
Entrepreneur, online marketing practitioner and business owner with background in software development, outsourcing and IT. Especially focused on using internet, online and mobile technologies to automate marketing and business growth. Always interested in fresh business ideas and bright partners.
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